Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. We have over 2,400+ stores in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, and Australia. More than 90% of Planet Fitness stores are owned and operated by independent business men and women.
At Planet Fitness, our unique mission has always been to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment. And we’re proud of the amazing Planet Fitness team that supports our clubs and team members. They are comprised of dynamic, dedicated, and talented individuals who represent our values of integrity, transparency, passion, respect, and excellence (while having fun!) in everything they do.
Joining the PF family means being part of a company that cares about bettering the health and wellbeing of our communities. It means being a part of a supportive, engaging workforce with an inclusive culture that values diversity and creates an environment where everyone can feel they belong. It means encouraging professional growth and development. It means making true, lasting connections with your co-workers with celebrations, team building activities and engaging corporate events! It means creating a positive impact in our local communities through our Judgement Free Generation® philanthropic initiative. It means being part of a brand that you can be proud of!
For the past 30 years, we’ve helped millions of people in their fitness journey and revolutionized the industry along the way. And we’re just getting started!
The VP of Brand Marketing will be responsible for leading and implementing the brand strategy and evolution of the Planet Fitness brand. In this role, you will lead a customer-centric, world-class brand marketing team focused on building brand love, cultural relevance, and memorable strategies and tactics to create long-term equity of the Planet Fitness brand.
As a strategic, creative and operationally driven leader, our VP of Brand Marketing will be a key member of the marketing leadership team, inspiring innovative brand marketing, communications and storytelling across all partnerships and social media campaigns. You will also responsible for developing marketing campaigns and promotions to drive member acquisition and ensure the brand story is reflected in the marketing calendar and across all channels.
Software Powered by iCIMS