Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the world by number of members and locations. As of March 31, 2026, Planet Fitness had approximately 21.5 million members and 2,909 clubs in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain.

The Company’s mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. Approximately 90% of Planet Fitness clubs are owned and operated by independent business owners.

At Planet Fitness, our purpose is to create a more connected and Judgement Free™ planet, where fitness and wellbeing are within reach for all. That commitment extends to our team members and how we work together.

Breaking Boundaries Together is how we bring our employee experience to life, creating a place where people can show up as themselves, explore what’s possible, continue to grow and achieve more together than they can alone. Guided by our PLANET Principles, we put people first, lead with authenticity and integrity, embrace change and thrive together.

For the past 30 years, we’ve helped millions of people in their fitness journey and revolutionized the industry along the way. And we’re just getting started!

Reporting to the Director, Real Estate, the Sr. Manager, Real Estate, Corporate Clubs is responsible for identifying, evaluating, negotiating, and executing real estate opportunities that support the growth and optimization of Planet Fitness Corporate Clubs. This role owns the real estate process across an assigned region, from market planning and site sourcing through site selection, lease negotiation, and execution.

The Sr. Manager serves as a key real estate partner to brokers, landlords, developers, REITs, and internal stakeholders, ensuring Planet Fitness remains a preferred tenant and that opportunities align with the company’s market, financial, and site criteria.

The ideal candidate combines deep retail real estate expertise, strong market and financial acumen, sophisticated negotiation skills, and a proven ability to manage complex transactions and influence stakeholders across a cross-functional organization.

For team collaboration and club support purposes, the ideal candidate will currently reside in the Southeast US-region or in the Northeast US-region.

Real Estate Strategy & Site Selection

• Develops and executes regional real estate strategies aligned with Corporate Club growth and market development priorities.
• Identifies, sources, and evaluates new site and relocation opportunities through broker networks, landlords, developers, REITs, industry events, and market research.
• Conducts market, demographic, traffic, competitive, zoning, and site analyses to assess opportunities against Planet Fitness site criteria.
• Maintains a strong understanding of assigned markets, including retail trends, development activity, traffic patterns, demographics, competitive activity, market shifts, and potential acquisition or redevelopment opportunities.
• Travels within assigned markets to evaluate prospective and existing locations and maintain awareness of market opportunities.
• Utilizes GIS and demographic tools, including Tango, to support site analysis and market planning.
• Develops and maintains market development plans and deal pipelines.

Transaction Management & Negotiation

• Manages the real estate process from initial site evaluation through LOI, lease negotiation, and execution for new and relocated Corporate Clubs.
• Leads negotiation of LOIs, leases, and other real estate agreements to achieve favorable economic and business terms.
• Reviews and evaluates lease and transaction documents to ensure alignment with negotiated terms, timelines, obligations, easements, entitlements, signage rights, earnest money, costs, and other critical provisions.
• Identifies potential zoning, entitlement, financial, legal, and development risks and communicates recommendations to internal stakeholders.
• Prepares and presents site approval packages to the Real Estate Committee.
• Utilizes financial models and deal metrics to evaluate site economics, investment returns, and overall transaction viability.
• Maintains accurate deal tracking and provides regular updates on transaction status, risks, and key milestones.

Cross-Functional Partnership & Development

• Partners closely with Design & Construction to ensure real estate decisions, LOI and lease terms, and development requirements support successful club openings and relocations.
• Collaborates with Finance, Legal, Lease Administration, Operations, and other stakeholders to evaluate opportunities and resolve transaction and development issues.
• Partners with Lease Administration on estoppels, SNDAs, landlord matters, and other post-execution requirements.
• Leads recurring development project status meetings to maintain alignment, identify risks, and drive timely execution.
• Develops and improves real estate processes, SOPs, and tools that increase efficiency, consistency, and visibility across the development process.
• Mentors and supports real estate and lease administration team members on lease terms, options, compliance requirements, tax incentives, and other real estate matters.

• Willing and able to travel up to 75% of the time, including some nights and weekends
  • Valid driver's license
  • Clean driving record
• Bachelor’s degree in Business, Real Estate, Finance, or a related field preferred
• 6+ years of progressive commercial real estate experience, preferably within retail, restaurant, fitness, or other multi-unit consumer businesses
• Proven experience leading retail site selection, market analysis, lease negotiation, and complex real estate transactions
• Strong understanding of commercial lease and LOI terms, real estate economics, financial modeling, and investment return metrics
• Demonstrated ability to evaluate market, demographic, zoning, entitlement, site, and financial considerations when assessing real estate opportunities
• Strong knowledge of retail development processes, site plans, building plans and specifications, contracts, and other real estate development requirements
• Proven negotiation skills with the ability to influence brokers, landlords, developers, and internal stakeholders to achieve favorable outcomes
• Experience managing multiple complex transactions and projects simultaneously with strong attention to detail and follow-through
• Strong analytical and problem-solving skills with the ability to identify risks, evaluate alternatives, and make sound recommendations
• Experience using GIS, demographic, market analysis, and/or real estate technology platforms; familiarity with Tango or similar tools preferred
• Excellent presentation and communication skills, with the ability to effectively communicate and present recommendations to senior leaders and cross-functional stakeholders
• Strong relationship-building skills with the ability to establish and maintain effective partnerships internally and externally
• Self-starter with an ownership mentality, strong sense of urgency, and ability to operate independently in a fast-paced environment
• Extremely detail-oriented, efficient, and organized with an exceptional ability to establish priorities and objectives
• Exceptional presentation and communication skills along with the ability to communicate effectively across all levels of the organization, including executives
• Able to establish and maintain effective, collaborative work relationships with diverse individuals, internally and externally
• Creative, progressive, thought leadership with the ability to influence at all levels of the organization
• Excellent leadership skills including the ability to build teams, motivate, guide, and mentor
• Possess a results-driven entrepreneurial mindset, demonstrating initiative and creativity
• Demonstrated strategic thinking, creative problem-solving, and organizational leadership skills
• Exhibits comfort, ease, and flexibility working in an extremely fast-paced ever-changing, deadline-driven environment
• Cooperative team player with an upbeat, positive, “can-do” attitude!

Planet Fitness cares about you and your well-being. We offer a comprehensive benefits package to eligible employees which includes the core medical, dental, vision, life and disability as well as supplemental accident, hospital and critical illness coverage options. In addition, we are proud to offer eligible employees a generous time off program (including volunteer time), childcare reimbursement, paid parental leave, pet care reimbursement, tuition reimbursement, free Black Card membership, learning and development programs and a whole host of engagement activities. We offer a 401(k) Plan with safe harbor employer matching and an employee stock purchase plan. This role is also eligible to participate in an annual corporate bonus incentive program based on company financial and personal performance.

The salary for Southeast US-based and Northeast US-based employees hired into this role will be aligned with the range below. This is a good faith estimate, and the amount of base salary will correspond with a candidate’s professional experience, qualifications and internal equity.

Annual Base Salary Range: $130,000-$150,000

Note to Applicants: We have been made aware of an increasing number of hiring fraud schemes across numerous platforms. Planet Fitness never requires advance payments of any kind for computer equipment or any other purpose at the start of employment. Any request for you to provide payment information during the application process is part of a fraud scheme. Further, we recommend that you do not provide sensitive personal information (SSN, DOB, driver’s license number) as part of the initial application process.