Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. We have over 2,700+ stores in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia, and Spain. 90% of Planet Fitness stores are owned and operated by independent franchisees.

At Planet Fitness, our unique mission has always been to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment. And we’re proud of the amazing Planet Fitness team that supports our clubs and team members. They are comprised of dynamic, dedicated, and talented individuals who represent our values of integrity, transparency, passion, respect, and excellence (while having fun!) in everything they do.

Joining the PF family means being part of a company that cares about bettering the health and wellbeing of our communities. It means being a part of a supportive, engaging workforce with an inclusive culture that values diversity and creates an environment where everyone can feel they belong. It means encouraging professional growth and development. It means making true, lasting connections with your co-workers with celebrations, team building activities and engaging corporate events! It means creating a positive impact in our local communities through our Judgement Free Generation® philanthropic initiative. It means being part of a brand that you can be proud of!

For the past 30 years, we’ve helped millions of people in their fitness journey and revolutionized the industry along the way. And we’re just getting started!

The Product Manager is passionate about helping our members achieve their fitness, health and wellness goals. The Product Manager is charged with leading high performing cross‐ functional project teams, focusing on achieving aggressive growth goals for member acquisition, engagement, and retention.

This is a hybrid role based out of our Hampton, NH office or our future Boston, MA office.

• Manage the product development process from end to end: opportunity identification, feature prioritization, requirements gathering, design, development and launch of new features.
• Partner closely with UX and Technology across all phases of product development.
• Develop a deep understanding of our customers, their needs, their journeys, and their pain points. Manage research and testing, e.g. surveys, concept testing, clickstream data, and A/B testing. Transform insights into opportunity hypotheses and product requirements.
• Be a champion of the MVP philosophy, distilling the product down to what is desirable, viable and feasible.
• Work with stakeholders to surface feedback and opportunities. Manage the intake process for feedback and requests. Evaluate opportunities and develop business cases.
• Collaborate with strategy to decide on KPIs for new features. Forecast, measure, and monitor business metrics and KPIs. A/B test and track impact on acquisition, engagement, and retention.
• Collaborate with Marketing, Operations, and nearly all parts of the company to ensure our digital products are launched successfully.
• Create efficiencies and speed to market in the product development process, working closely with other product managers, product marketers, tech leads, and designers.
• Communicate status across the organization to ensure alignment, transparency and visibility of development timelines, risks, and future plans.

• Bachelor’s Degree in business management, marketing, or a related field, required
• 1‐3 years of experience in product management, and 5+ years of total work experience. Other product development or product marketing experience also valuable, particularly with demonstrated product ownership
• Demonstrated passion for building products and services that customers will love
• Working knowledge of agile development methodologies and how highly scaled digital/mobile products come together
• Familiarity with agile project management tools like Jira, Confluence, Advanced Roadmaps, a plus
• Strong technical intuition. Technical background, a plus
• Familiarity with web and app development tech stack, a plus
• Understanding of digital fitness trends, and subscription based economic models, a plus
• Entrepreneurial spirit; must have demonstrated the ability to thrive in a dynamic environment, creative problem‐solving and initiative. Experience in an “Intra‐ preneurial” role a plus: taking products from inception to launch within a larger organization
• Strong initiative, bias for action, and reflexive sense of ownership. Highly self‐motivated and independent
• Excellent collaboration skills and stakeholder management skills including managing up to executive leadership
• Extremely detail‐oriented, efficient, and organized with an exceptional ability to establish priorities and objectives, including managing aggressive deadlines
• Excellent presentation and verbal and written communication skills along with the ability to persuasively communicate effectively across all levels of the organization
• Able to establish and maintain effective, collaborative work relationships with diverse individuals, including internal and external stakeholders, agency partners, and cross‐ functional partners
• Creative, progressive, thought leadership with the ability to influence without formal authority at all levels of the organization
• Dedicated learner with a natural curiosity for consistent growth
• Exhibits comfort, ease, and flexibility working in an extremely fast‐paced ever‐changing, deadline‐driven environment
• Cooperative team player with an upbeat, positive, “can‐do” attitude!

• Hybrid work schedule out of our Hampton, NH or future Boston, MA office
• Competitive salaries and comprehensive benefits package, including medical, pharmacy, dental and vision benefits
• Generous vacation/holiday pay
• Volunteer days off 
• 401(k) Retirement
• Employee Stock Purchase Program
• Childcare reimbursement
• Pet care reimbursement
• Tuition reimbursement
• Free learning and development programs
• Discount programs, including vacations, theme parks, shopping, meal delivery services & much more
• Company-sponsored social events
• Free Black Card membership and fun exercise incentives
• Access to our private gym at the Hampton, NH Club Support Center, complete with locker rooms and Black Card area
• Delicious, healthy breakfast and lunch options served at our Hampton, NH Club Support Center café

Note to Applicants: We have been made aware of an increasing number of hiring fraud schemes across numerous platforms. Planet Fitness never requires advance payments of any kind for computer equipment or any other purpose at the start of employment. Any request for you to provide payment information during the application process is part of a fraud scheme. Further, we recommend that you do not provide sensitive personal information (SSN, DOB, driver’s license number) as part of the initial application process.