Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the world by number of members and locations. As of March 31, 2026, Planet Fitness had approximately 21.5 million members and 2,909 clubs in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain. The Company’s mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. Approximately 90% of Planet Fitness clubs are owned and operated by independent business owners.

At Planet Fitness, our unique mission has always been to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment. And we’re proud of the amazing Planet Fitness team that supports our clubs and team members. They are comprised of dynamic, dedicated, and talented individuals who represent our values of integrity, transparency, passion, respect, and excellence (while having fun!) in everything they do.

Joining the PF family means being part of a company that cares about bettering the health and wellbeing of our communities. It means being a part of a supportive, engaging workforce with an inclusive culture that values diversity and creates an environment where everyone can feel they belong. It means encouraging professional growth and development. It means making true, lasting connections with your co-workers with celebrations, team building activities and engaging corporate events! It means creating a positive impact in our local communities through our Judgement Free Generation® philanthropic initiative. It means being part of a brand that you can be proud of!

For the past 30 years, we’ve helped millions of people in their fitness journey and revolutionized the industry along the way. And we’re just getting started!

The Real Estate Manager partners  with the Sr. Director of Development Corporate Clubs to manage and drive  the Company’s market development strategy across an assigned territory.   The Manager is responsible for end-to-end site selection and deal execution, including sourcing and evaluating locations, securing approvals, and negotiating lease agreements to support new club growth and relocations.

The ideal candidate combines strong market insight, financial acumen, and negotiation skills with the ability to manage broker relationships and move deals forward in a fast-paced, growth-oriented environment. The ideal candidate 

Market Strategy & Site Selection

• Lead execution of the market development strategy across an assigned territory, ensuring alignment with company growth objectives
• Identify, evaluate, and prioritize sites for new clubs and relocations using demographic analysis, market intelligence, and site visits
• Maintain and continuously update market development plans, ensuring visibility into pipeline opportunities, risks, and competitive activity
• Leverage GIS tools (e.g., Tango) and other analytics platforms to inform site selection and decision-making.

Deal Execution & Negotiation

• Own the end-to-end deal process from initial site identification through lease execution.
• Negotiate Letters of Intent (LOIs) and lease agreements to achieve targeted financial returns and favorable business terms.
• Utilize pro forma financial models to evaluate site viability and ensure deals meet required investment criteria.
• Prepare and present comprehensive site approval packages to the Real Estate Committee, clearly articulating strategic and financial rationale.

Broker & Landlord Relationship Management

• Manage and direct a network of external real estate brokers to ensure a strong pipeline of opportunities.
• Develop and maintain relationships with landlords, developers, and key industry partners to source and secure high-quality sites.
• Represent the company at industry events (e.g., ICSC, Retail Live) to build relationships and stay informed on market trends.

Cross-Functional Partnership & Execution

• Partner closely with Design & Construction to ensure lease terms align with build requirements and projects are delivered on time and on budget.
• Collaborate with Lease Administration on estoppels, SNDAs, and ongoing landlord-related matters.
• Work cross-functionally with internal stakeholders to ensure seamless execution from deal approval through club opening.

Pipeline Management & Reporting

• Track and manage all active deals within the pipeline, ensuring accurate and timely updates.
• Provide regular reporting and insights to leadership on deal status, risks, and opportunities.
• Drive accountability and momentum across all stages of the real estate lifecycle.

• Willing and able to travel up to 50% of the time, including some nights and weekends
  • Valid driving license
  • Clean driving record
• Bachelor’s Degree (Business Management or Real Estate preferred) and/or 7+ years of Commercial Real Estate experience, preferably in retail and/or restaurant development.
• Detailed understanding of Lease and LOI terms as well as financial modeling and financial performance metrics
• Ability to understand building plans and specifications, site plans and LODs
• Experience using GIS platforms (e.g., Tango) and analyzing demographic and market data.
• Skilled negotiator with the ability to structure and close complex real estate transactions.
• Extremely detail-oriented, efficient, and organized with an exceptional ability to establish priorities and objectives
• Excellent presentation and communication skills along with the ability to communicate effectively across all levels of the organization
• Able to establish and maintain effective, collaborative work relationships with diverse individuals, internally and externally
• Creative, progressive, thought leadership with the ability to influence at all levels of the organization
• Excellent leadership skills including the ability to build teams, motivate, guide, and mentor
• Dedicated learner with a natural curiosity for consistent growth
• Exhibits comfort, ease, and flexibility working in an extremely fast-paced ever-changing, deadline-driven environment
• Cooperative team player with an upbeat, positive, “can-do” attitude!

Planet Fitness cares about you and your well-being. We offer a comprehensive benefits package to eligible employees which includes the core medical, dental, vision, life and disability as well as supplemental accident, hospital and critical illness coverage options. In addition, we are proud to offer eligible employees a generous time off program (including volunteer time), childcare reimbursement, paid parental leave, pet care reimbursement, tuition reimbursement, free Black Card membership, learning and development programs and a whole host of engagement activities. We offer a 401(k) Plan with safe harbor employer matching and an employee stock purchase plan. This role is also eligible to participate in an annual corporate bonus incentive program based on company financial and personal performance.

The salary for Northeast US-based employees hired into this role will be aligned with the range below. This is a good faith estimate, and the amount of base salary will correspond with a candidate’s professional experience, qualifications and internal equity.

Annual Base Salary Range: $120,000-$140,000

Note to Applicants: We have been made aware of an increasing number of hiring fraud schemes across numerous platforms. Planet Fitness never requires advance payments of any kind for computer equipment or any other purpose at the start of employment. Any request for you to provide payment information during the application process is part of a fraud scheme. Further, we recommend that you do not provide sensitive personal information (SSN, DOB, driver’s license number) as part of the initial application process.